Svensk Ten’s chic dinner at the Swedish Consulate General in Manhattan


The distance between New York and Stockholm was significantly reduced as design brand Svenskten hosted a chic dinner hosted by CEO Maria Vierasammy at the Swedish Consulate General on Park Avenue on Thursday evening. rice field. Attendees included Mickalen Thomas, Sally Singer, Johann Lindeberg, Mickey Boardman, Maria Cornejo, Lynn Yeager, trendand Swedish photography and creative direction duo Peter Farago and Ingera Kremetz Farago.

Svenskt Tenn is famous for many things, including the pioneering spirit of founder Estrid Eriksson, who founded the company in 1924, the luxury store in Strandwagen, Stockholm, and Austrian designer exile Joseph Frank. . The 20th century created a plethora of fun and vibrant textiles, from Barakira to Miraquel to Nabigale, as well as the company’s iconic pieces such as the spacious bed-sized Liljevalchs sofa. (Many may want Bergdorf Goodman to scatter the ashes. I? Always want Svensk Ten.)

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The dinner marks the end of the brand’s 100th anniversary next year and also honors Frank’s WWII sojourn in Manhattan, where a particular brand of life-affirming modernist aesthetics was shaped. There was also something. There he designed some of his most famous textiles and furniture, hence the name of tonight’s festival, “The American Branch.” “Joseph made 50 of his most important and important prints in New York,” Veerasamy said. “To be here is to experience what this city has made him so creative.”

His ultra-vivid patterns made quite an impact at the dinner. Four long tables were dressed in various fabrics designed by Frank, and the tops were sprinkled with textile cutouts of flowers and fruits written by Frank for added enjoyment. (A general rule of Frank’s creations is that more is better, and more is better.) Guests enjoyed tomatoes tossed in sea buckthorn oil, hispi cabbage, grilled sea bass, smoked potatoes, and browned butter. I wrapped whipped cream and lemon curd around the cake.

If Frank is the guest of honor, one of his most famous designs, aptly named “Manhattan,” was also conceived by him in the early 1940s. Boldly evocative of his New York grid system, parks and rivers, the print is both a highly stylized map and a love letter to Frank’s temporary home. If you’ve been in New York City for the last few days, you may have seen trucks decorated with textile explosions whizzing by. Or you may have seen one of Peter Farago and Ingela Kremetz Farago’s photographs of an upholstered chair in Manhattan. It is in a wonderfully isolated location on the island of Borgen. This is one of a series of striking images of him taken by the pair as part of a project to reimagine Franck’s symbolism today, and is part of a special commemorative magazine they have devised and created. it was done.

Farago and Kremetz Farago began filming on an endlessly bright summer day in Sweden last year, transporting Svensk Ten’s furniture and textiles by speedboat to this haunting and desolate place, among which Manhattan textiles. It was many meters long and meandering through the landscape. They also brought some of the ethos of fashion photography work to help reimagine Frank and Svensk Tenn. “Usually when companies take pictures of furniture, they show a lot of the furniture,” Clemets Farago said. “But we wanted to treat the pieces like models and shoot them alone so he could focus on one thing at a time.”

For Farago, these images are the perfect epitome of the brand and the work that continues to make it what it is today. “There were no waves that day and the cliffs were warm…we were in a beautiful place with beautiful furniture,” he said. “I didn’t feel like I was doing anything miles away. It felt like I was in Estrid and Joseph’s world.” bottom.



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