General Motors and media company MACRO announced the launch of The General Motors Marketing Academy Powered by MACRO, a five-month program to develop the next generation of multicultural marketing executives. The program focuses on business and professional acumen, enabling each participant to successfully grow in marketing and media, while at the same time developing value proficient in the areas of marketing, branding, public relations and communications. Create a diverse talent pipeline for executives.
As part of the GM Diversity Incubator Fund, we are dedicated to supporting and expanding our diverse-owned companies now and in the future,” said Tarsena Armstrong, GM’s Director of Diversity Marketing and Development. GM aims to be the most inclusive company in the world, and programs like these provide participants with dedicated resources and opportunities for excellence, ensuring true representation and development of diverse companies and talent. To do. ”
The General Motors Marketing Academy Powered by MACRO program identifies eight highly diverse candidates in the early stages of their careers for this curriculum-focused opportunity. At monthly meetings, best-in-class marketing executives, storytellers, speakers, and advisors discuss topics such as scalability, best his practices, market trends, positioning, navigating corporate structures, and building customer bases. The participant also participates in onsite experiential sessions and is paired with a marketing or media executive his mentor to assist in professional development.
MACRO Chief Brand Officer Stacey Walker-King said: “Our company was launched as a vehicle for people of color around the world to represent themselves authentically in the media. I am happy to play a small part in preparing for the big opportunities that lie ahead.”
After completion of the program, candidates will have a better understanding of how to build their business and verticals, and their network of fellow cohort members and senior executives and managers, and will be able to mentor them in the years to come. .
Applications for this first program are now open until April 15, 2023. For more information and to apply, please visit GMmarketingacademy.com.
General Motors is represented by UTA.