Food truck rally returns to Ashwaubomey Park

The fifth season of the food truck rally at Ashwaubomey Park kicks off this Thursday, May 18th.

By Janelle Fisher

city ​​page editor

Five years ago, Ashwaubenon Parks, Recreation and Forestry hosted a food truck rally for the first time. This was the beginning of a series of annual events that are still popular today.

The 2023 Food Truck Rally season kicks off this Thursday, May 18, with multiple local food trucks selling food at the venue from 4:30-8:30pm and live music by Carbon Road. will be

Parks, Recreation and Forestry Director Rex Melberg said the food truck rally began when he and other staff began noticing an increase in food trucks in the area.

“I see the popularity of the food truck community growing, and it certainly does among people who enjoy going to food trucks and getting food,” he said. “I figured it might be a good match to try something like that on Ashwaubomei. We did it, and it worked really well for us.”

Mailberg said the event brings people of all ages together to enjoy entertainment and other activities as well as local food trucks.

“We’re trying to make it more of a family-friendly event,” he said. “But really, there are all ages out there. We bring together young adults to seniors who just want to go out on a nice summer night, listen to music and try new foods.” .”

Mailberg said part of appealing to all ages includes making sure the rally has something for everyone, especially children.

In addition to food trucks, the Ashwaubomey Food Truck Rally offers live music, games and other activities for participants of all ages.

“One of the good things we can do is to be in Ashwaubomey, and in June, July and August, Lake Ashwaubomey is open until late at night for those three events. that’s it,” he said. “If parents and families want to go, if dad and mom want to buy food and sit and listen to music, they can do that and the kids can go to Lake Ashwaubomey and swim in the lake. And usually there are special events and contests on the lake that night as well.”

Melberg said that in addition to the lake, Ashwaubomey Park has many other facilities to ensure food truck gatherings are catered for all ages.

“Ashwabomay is a pretty big park,” he said. “So parking is pretty convenient most of the time. We don’t have to walk too far to get to the actual eating area. We are also working on We put out family games and a giant Connect 4 board… people can play beanbags back and forth. We have sponsors who sponsor bounce houses every month. So when families with kids come over, the kids can go to the bounce house and bounce around. There is a playground area right next to the bounce house. There is a permanent toilet there. So it’s convenient for different age groups and I think people appreciate it, that’s one of the reasons why we’ve been successful. ”

Mailberg said another reason for the rally’s success was the high level of interest in participating from food truck owners. This year’s rally season saw him field nearly 20 vendors, including Ashwobomeyhood his truck his eight participating in his rally for the first time.

“We had an amazing group of food truck owners at our rally,” he said. “We have 19 different food trucks this year and will be changing and coming and going every month. The fact that so many people are interested in the rally means that the food truck vendors like it as well, and it works very well, we have regular food trucks and some so-called dessert trucks. I have it, so I have a little something for everyone depending on what they’re looking for.”

This year’s food truck gatherings are scheduled for May 18, June 22, July 20, August 17, and September 14.

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