Dunkin’ adds breakfast tacos to menu as fast food breakfast wars resume

Dunkin’ breakfast tacos

  • Dunkin’ added breakfast tacos to its menu on March 22nd.
  • The move comes as McDonald’s expands its test offering Krispy Kreme donuts in Kentucky.
  • Taco Bell and Wendy’s also focus on breakfast.

The fast food breakfast war is heating up again.

Today Dunkin’ launched breakfast tacos for under $3 each. Tacos Flour and tortilla tacos might be more homely on his Bell’s menu.Stuffed with scrambled eggs, melty sharp white cheddar cheese, fire-roasted corn, and lime crema

“Our culinary team expertly crafted these breakfast tacos with the vibrancy of spring in mind so they can be enjoyed anytime, not just for breakfast,” said Jill McVicar-Nelson, Dunkin’ Chief Marketing Officer. “These tacos are without a doubt one of the most deliciously flavored offerings Dunkin’ has ever launched.”

The new menu item comes at a time when the country’s top fast-food chains, including sector leader McDonald’s, are leaning toward breakfast.

This week, McDonald’s expanded its partnership with Krispy Kreme. The chain now offers three varieties of his Krispy Kreme donuts: Original Glazed, Chocolate Ice with Sprinkles, and Chocolate Ice Cream Filled Donuts at about 160 restaurants in the Louisville and Lexington areas of Kentucky.

Taco Bell also puts a lot of effort into breakfast.

At December’s Investor Day conference, Taco Bell CEO Mark King announced plans to compete with McDonald’s for breakfast and lunch.

King called breakfast and lunch a billion-dollar sales opportunity and showed a slide showing McDonald’s as the main competitor.

To beat rivals like McDonald’s, he “must be committed” to breakfast, he said.

Wendy’s, which introduced its new breakfast menu three years ago, told Nation’s Restaurant News earlier this month that breakfast sales exceeded its $3,000 per restaurant weekly sales goal.

McDonald’s CEO Chris Kempczinski knows that breakfast is key to his success.

On his first earnings call as CEO in February 2020, he told investors:

Are you a fast food insider with an insight to share? Any tips? Please contact this reporter by email. nluna@insider.com.

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