Dollar General, Doll Tree Shoppers Post TikTok Haul Videos


Shoppers at stores like Dollar General and Dollar Tree post whole-style videos on TikTok showcasing coupon hacks and products they can’t find at 100-yen shops.
Frederick J. Brown/Contributor/Getty Images

  • Dollar General and Dollar Tree shoppers post hall videos on TikTok.
  • This video focuses on complex coupon hacks for household goods and 100 yen shop chains.
  • Thanks to inflation, 100-yen shops have become a popular shopping destination.

Hall videos have long been a staple for influencers showcasing the latest clothing from ZARA, makeup from Sephora, and an array of expensive Christmas gifts.

Today, the genre has expanded to feature hauling laundry detergent and coupon hacks at 100-yen stores.

On TikTok, regular shoppers at Dollar General, Dollar Tree, and other $1 stores earn millions of views by posting videos of their weekly store purchases.

There are some specialties you won’t find at the $1 chains, such as the Beyond Meat Burger. Others allow shoppers to share deals by using coupons or uncovering store schedules for seasonal discounts.

While typical sales videos feature luxury or visually appealing products, 100-yen shop sales videos tend to feature household items. In April, TikTok user savannahkthrower posted a video showing items purchased by Dollar General, including a chalkboard menu sign and a wicker basket.

“I just went in for a beef bouillon cube and brought home more than that,” she said in the video.

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The 100-yen shop chain itself doesn’t have as many TikTok followers as some of the big accounts that post transportation videos.

As of Monday morning, Dollar General had 25,200 followers and Dollar Tree had 49,600 followers. Both chains post videos showcasing craft projects using specific seasonal items or items from the store. We also post videos from customers based on their experiences in our stores.

Neither company immediately responded to an insider’s request for comment on its TikTok strategy.

User victoriasofiadoll also posted heavily in April, showing off false eyelashes and a store-brand version of the Scrub Daddy sponge found in Dollar Tree stores.

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“They weren’t playing games,” a user said of the store he visited. “It had everything in it.”

Some videos focus on specific categories of products. User Kimnuzzolo posted a video earlier this month that showed viewers what cosmetics (such as contour sticks and facial mists) are worth buying from the chain, which is known for its $1.25 range.

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“This highlight will make you look like an angel,” a user said in the LA Colors product caption.

Another account, dollarredinners, has nearly 792,000 followers and posts videos that show viewers how to shop for groceries at $1 store chains on a budget, such as $20 for Mother’s Day brunch. I’m here.

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“I don’t like calling these videos ‘challenges’ because some people only spend $35 a week on groceries,” the poster said in another video outlining the channel. ing. “Calling it a challenge sometimes feels like turning someone’s lifestyle into a game.”

100-yen shops are also featured in another popular genre on TikTok, coupon hacks.

User torok.coupon.hunter shows viewers how to combine coupons for common products such as heating pads and toothpaste.

“If you’re ready to beat the Dollar General, let’s hit the ground running and score tomorrow,” she says at the end of a recent series of coupon videos.

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100-yen shops have become a go-to shopping destination for consumers. In many areas, it’s the only place still open. Inflation has also encouraged wealthier consumers to go to chain stores because of their reputation for cheap prices on basic groceries and household items.

But Dollar General, the largest $1 store chain in the U.S. with more than 19,000 stores, said unpacked cartons of dog food, bottled water and other merchandise cluttered the aisles at some stores. and has problems maintaining order in the store. An insider previously reported that some stores were so disrupted that the local fire department ordered them to close due to fire code violations.

The Ohio Attorney General has also filed a lawsuit against Dollar General for charging customers more than what was listed on store shelf labels for some items.

Do you work or shop at a 100 Yen store and have a story you’d like to share? Contact Alex Bitter. abitter@insider.com or via the encrypted messaging app Signal (808) 854-4501.



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