Auckland – Ahead of Data Privacy Day, California Attorney General Rob Bonta today announced a thorough investigation, sending a letter to companies using mobile apps that are not complying with the California Consumer Privacy Act (CCPA). This year’s survey focused on popular apps in the retail, travel and restaurant industries that allegedly failed to comply with consumer opt-out requests or provided no mechanisms for consumers to stop selling their data. ing. The survey also focuses on companies that have failed to process consumer requests submitted through authorized representatives as required by the CCPA. Requests submitted by authorized representatives include requests submitted by his Permission Slip, a mobile his application developed by Consumer Reports. This application allows consumers to submit opt-out and deletion requests for their personal information.
“In California, consumers have the right to opt-out of the sale of their personal information, and my office works diligently to ensure that businesses recognize and process consumer opt-out requests. .” said Attorney General Bonta. “On this Data Privacy Day and every day, businesses must respect the right of Californians to opt out and delete their personal information, even if those requests are made through an authorized representative. Today’s roundup also focuses on CCPA compliance for mobile apps, especially given the wide range of sensitive information these apps have access to from mobile phones and other mobile devices. We urge the industry to innovate for good, such as developing and implementing user-enabled global privacy controls for mobile operating systems that allow consumers to block apps from selling their data.”
The California Consumer Privacy Act is a landmark piece of legislation that strengthens California’s consumer privacy rights, including the right to know how businesses collect, share and use their personal information. Businesses subject to the CCPA have several responsibilities, including responding to consumer requests to exercise these rights and providing consumers with specific notices explaining their privacy practices.
Attorney General Bonta is committed to strong enforcement of the nation’s toughest data privacy laws. In August 2022, the Attorney General alleges that Sephora failed to disclose to consumers that it was selling personal information and failed to process opt-out requests through global privacy controls enabled by users in violation of the CCPA. announced a settlement with Sephora to resolve the Attorney General Bonta also launched an online tool that allows consumers to directly notify businesses that they may have violated the CCPA.
For more information on CCPA, please visit www.oag.ca.gov/ccpa. To report a CCPA violation to the Attorney General, consumers can file a complaint online at www.oag.ca.gov/report.